Client: theDesk
Brief: Design Strategy and Design System

Co-working company theDesk, founded in Hong Kong in 2015, is a collaborative work and event space with more than 150,000 square feet. Whereas traditional co-working spaces are cluttered with colours, theDesk space diverges from the conventional co-working concept with its minimal yet bold approach that eliminates distractions and, most importantly, provides a “white or blank canvas” that lets the community and its people add the colour. Its no-nonsense proposition draws attention to its three central beliefs: productivity, flexibility and community.

The uncluttered environment presents co-working members with a spacious workspace for deep focus and high productivity while those members who inhabit private offices have the flexibility to transform their blank spaces any way they desire. 

This pioneering co-working concept was recognised with several international awards including a Design For Asia (DFA) award, Tokyo TDC Annual Awards, New York One Show Awards, and The Golden Pin award. 

Creative partners:
Brand Identity: Toby Ng Studio
Architecture: Ida & Billy Architects / Cocoon Architecture

theDesk locations:
United Centre, 5/F, 95 Queensway, Admiralty, Hong Kong
Leighton Centre, 20/F, 77 Leighton Road, Causeway Bay, Hong Kong
One Hysan Avenue, 14/F, 1 Hysan Avenue, Causeway Bay, Hong Kong
Strand 50, 2/F, 50 Bonham Strand, Sheung Wan, Hong Kong
Sai Wan, 511 Queen’s Road West, Sai Ying Pun, Hong Kong